Sigma Infotech Lets You Benefit From Pay Per Click Advertising, Thereby Enabling You To Drive More Traffic To Your Website.
If you have searched anything on Google, Yahoo or Bing you would have noticed that there are sponsored ads at the top of the page, on the right hand side and some time at the bottom of the page. These are the ads that are generated through Pay Per Click (also known as Adwords on Google). Pay Per Click Advertising is fast becoming one of the most sort after means of advertising as search engines have started giving them more and more prominence.
How does Pay Per Click (PPC) works?
For every keyword advertisers want to get listed for, they maintain their maximum bid for each click that keyphrase receives. Google (and other search engines) uses a highly complex algorithm to determine the position of each advertisement. The cost of each click depends on:
- How many advertisers are bidding for the keyword
- Where is the ad being displayed
- How relevant is the ad to the keyword
- The quality of the content on the website where the ad will take users to
- The relevance of the content on the website to the keyword
- The click through rate of the ad (how many people have clicked on the ad compared to the number of impressions)
- The budget of the advertiser and how the spent is spread
It is not necessary that the advertiser that is at the top most position is the one that has bid the maximum. Search Engines look at the specifics highlight above to finalise the order in which advertisements are displayed. This is where Sigma Infotech can help you to ensure that you continue to receive a high position without breaking your bank.
At Sigma Infotech, we focus on not only minimising the bid for each campaign, we ensure that we also look at the value the Pay Per Click campaign delivers to your business in terms of new leads and customers. We regularly evaluate each keyword, the money spent, and the conversions received and improve our campaign to maximise the ROI. This requires a deep understanding of PPC, your target market and the value of each lead (that is developed on understanding your business).
Call us today on 1300 78 20 23 and find our how Sigma Infotech can help you maximise the benefits your business can gain from Pay per Click.